What does all businesses want?
WITHOUT it your business is fried like chicken on Christmas.
And there’s only one way to make sales in any business…
… MAKE PEOPLE BUY.
Until someone pays for your product or service, you don’t have jack.
So knowing how to make people BUY (AKA knowing how to sell) is so critical to your business success.
In business, knowing how to SELL is like knowing how to “breath”.
The “life” of your biz depends on it.
So how is it done?
Here’s a quick tip.
(And the first step to making people buy.)
“Know and “channel” the deepest desires of your target market to your product or service”
This is one copywriting wisdow found in the classic copywriting book by Eugene Swartz, Breakthrough Advertising, (which happens to be most expensive copywriting book in the world).
So take note of this…
To sell any product or service “channel” the desires (already present) in your market to that product or service.
If that’s kinda confusing, lemme break it down for ya.
See the thing.
Every living being has a desire.
For example, as you read this, you surely have a desire. (it could be to meet a need, or get a solution to a problem)
And that’s where all selling starts.
To make anyone buy or give you money, you need to “channel” his or her desire into your offer.
The different desires you can channel to any offer are also called “market appeals”.
And if you understand market appeals, know the deep desires of your target market , you can easily sell almost anything.
Yep. It’s true.
Take for example, one time I wrote an ad with the headline.
“How This “Shirt” Gave Me A $20000 Job”
I “channeled” a popular human desire (or market appeal) into selling that shirt.
There are so many other effective market appeals that makes people buy.
In fact , one offer can have more than 5 market appeals.
You need to know these market appeals and use them to generate sales.
And that, my friend, is how to make people BUY.
PS- The quickest way to make people BUY (especially if you don’t have selling skills) is to get an expert copywriter to do it for you.
And that’s exactly what I can do for you.
I have written sales letters that generated crazy sales for different people and companies.
One time my sales letter destroyed another sales letter.
So if your desire is sales, then I can make it happen for you.
Here’s what to do to get started.
Reach out to me, let’s double (or at least increase) your sales.
I know the EXACT “market appeals” that can make customers line up to pay for your products or services.
Click here to reach out Now. Do it now