Most #copywriters want to come up with the most outlandish headline ever.
something that can catch balls and even break people’s eyes. Lol.
But you know , sometimes your so-called Kick-Ass headline, can actually ruin your #sales.
Yes it’s possible. Here’s how.
You see, there are different “awareness and different sophistication levels” in the marketplace.
Anytime you write a headline and you ignore the different awareness level of your audience, you could mess things up
For example, if you write to somebody who is completely unaware and use a headline for someone who is “problem or solution aware” you’re going to miss sales. .
So before you write that headline, think about the awareness of your market because that Kick-Ass headline might kick your sales away..